The Anniversary Elephant in collaboration with WWF, we are celebrating our 10th anniversary by giving something back … Since 2011, the wonders of nature have inspired us to create a number of iconic designs - that’s why we celebrate our 10th anniversary by giving something back to nature! Meet our new anniversary elephant, which will be introduced in a limited edition in collaboration with the WWF World Wide Fund for Nature. For each elephant sold, we donate 4 EUR directly to the World Wide Fund for Nature’s nature conservation projects - which include supporting elephants in the wild. The elephant is in 100% certified wood and in certified packaging. It is painted elephant grey with matte, water-based paint and contains no plastic. The elephant is one of the world’s most iconic animals, known and loved by both children and adults for the long trunk, the big ears and the wise eyes. Elephants are caring and empathetic and tie strong bonds across generations in the herd. This elephant is made of solid ash wood by skilled craftsmen with a sense of detail.