Course Description The Copywriting Masterclass is absolutely essential to anyone looking to improve the way in which they communicate through words. Whether you’re looking to market your own brand more effectively, improve your skills in your job, or become a copywriter, this course covers everything that you need. This course provides a comprehensive guide to copywriting, including copy editing, SEO (search engine optimization) copywriting, including keywords and metadata, as well as the different types of copywriting styles and jobs. From how to capture your audience with creativity, to making use of the right tone, sealing the deal, and getting your audience to react, this course covers everything you need to know about every element of copywriting. What You Will Learn: Copywriting basics, including how to read a brief, copy editing, and different copywriting jobs How to capture your audience by understanding your target market How to find the right tone and offer appropriate benefits for specific audiences The art of sealing the deal by using offers, guarantees, and calls to action All about SEO (search engine optimization) and how to master it Benefits of Taking this Course: You will increase business by using the right language to seal the deal You will vastly improve the reach of the brand for which you are responsible You will ensure that your writing is vibrant and effective for any industry You will be able to expand your skillset to include copy-editing and creative writing You will increase your brand’s online presence by mastering SEO Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web-based course as often as you require. The course is compatible with all computers, tablet devices, and smartphones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple-choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test the first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 2.25 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 01: Copywriting Basics Module 02: Capturing Your Audience Module 03: Sealing the Deal Module 04: Search Engine Optimisation (SEO) Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major browsers/devices Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
