Improve user experience by avoiding common frustrations and focusing on what mattersEndorsements"This updated version of 101 UX Principles is a delight. It’s an educational and fun provocation to look at the world of UX differently - solidly from the user’s point of view."-Elizabeth Churchill, Director of User Experience, Google"A phenomenal reference guide. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices."-Jeff Gothelf, Author of Lean UX"..I recommend it to anyone looking to learn the basics and also for more experienced designers - the author’s candid opinions will force you to revisit some of your established assumptions!"-Anne Marie-Leger, Staff Product Designer, Shopify"An absolute must-read, not only for UX designers, but this book is also super relevant for product managers trying to get better at product usability. Two enthusiastic thumbs up!"-Trent Blakely, Sr. Product Manager, EquinixBook DescriptionThis book is a manifesto of UX/UI design best practices to help you put the focus back on what really matters: the user. From UX laws to practical UI, color, typography, and accessibility advice, it’s all packed into this easy-to-consult and fun read:Essential UX lawsHandy best practicesSnippets of technical knowledge for anyone who wants to work in the digital space101 UX Principles demonstrates the success from best-in-class products and leads the way to delight your users. Keep it on your desk for quick reference, send as a gift to colleagues to build allies, or brandish it as your weapon of choice during meetings to fight for your users’ right to a better digital experience.Sneak a peek at some of the new and updated principles in this UX design book:Work with user expectations, not against themMake interactive elements obvious and discoverableOptimize your interface for mobileStreamline creating and entering passwordsRespect users’ time and effort in your formsUse animation with care in user interfacesHow to handle destructive user actionsChatbots are usually a bad idea - and how to make them betterUse A/B testing to test your ideasLet users give feedback, but don’t hassle themMake it clear to users if they’re joining or signing-inOnly use modal views for blocking actionsHow complexity can be good for some usersWho is this book forThis book is a distillation of Will’s 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes and provide experienced professionals with new ideas when building their products.UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.